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© OBKstudio
Rebranding and creating corporate identity for media/advertising company, VGI. Outdated light boxes on each BTS station platforms were replaced with new LED screens, so it was great time to announce VGI’s existence with the fresh brand-new logo. It is fascinating that the final logo, colour and graphic design system were all eventually approved by a graceful feng shui master in Hong Kong after a number of trials. The new gradient colour comes from the idea of the golden hour, just before sunset, while keeping VGI’s past corporate blue colour.